E-commerce brands

For brands that sell online, from choosing a store platform and taking payments to shipping, email marketing and the numbers that decide whether a store makes money.

Guides and comparisons

Guide · Compliance and filings

Form 5472 and the other US filings for a foreign-owned company

A single-member LLC owned by a non-US person files Form 5472 with a pro forma Form 1120 every year, by fax or mail, due April 15 for a calendar year. Putting money in or taking it out counts as a reportable transaction, so almost every such LLC has to file. Missing it costs $25,000.

· 7 min read

Guide · Business banking

A US business bank account for non-residents: who accepts founders abroad

Mercury accepts US companies with founders living abroad, but may ask for proof of US business activity and can close accounts that have none. Relay asks every owner for a physical US address. Airwallex's US service needs a US principal place of business. Wise Business works alongside any of them for currency. Here's how to choose.

· 7 min read

Guide · Cross-border payments

Stripe for non-US founders: a US company, a merchant of record, or local Stripe

If Stripe doesn't serve your country, you either form a US company and open a US Stripe account, or sell through a merchant of record such as Paddle, Lemon Squeezy or Stripe Managed Payments, which charge around 5% or more but take on sales tax and VAT. Here's how the three routes compare.

· 7 min read

Guide · Cross-border incorporation

ITIN for non-US founders: when you need one, and when you don't

You don't need an ITIN to get an EIN, file Form 5472 or claim a treaty rate on a W-8BEN if you have a tax number from home. You do need one to file a US return as a nonresident, for example when your business is engaged in a US trade or business. The IRS says allow 9 to 11 weeks from abroad.

· 7 min read

Guide · Web hosting and cloud

Managed hosting or a VPS: when each makes sense for a small business

A basic DigitalOcean Droplet costs $6 a month, a managed cloud server on Cloudways starts at $11, and managed WordPress hosting from Kinsta at $35. The cheap option comes with a job description: operating system updates, runtime upgrades, backups, firewalls, certificates and monitoring. Here's how to tell whether that job is worth it for you.

· 7 min read

Comparison · Web hosting and cloud

Cloudways vs DigitalOcean vs Kinsta: price and speed for one small business site

A 2GB DigitalOcean server costs $12 a month and you look after it. Cloudways runs a 2GB DigitalOcean server for you from $24 a month. Kinsta's managed WordPress starts at $35 a month, or $30 billed yearly, with a 20GB monthly bandwidth limit. Here's which fits one small business site.

· 7 min read

Comparison · No-code and automation

Make vs Zapier vs Pabbly Connect: cost per thousand tasks and a worked automation

Ten thousand units a month cost $9 on Make's Core plan, $16 on Pabbly Connect's Standard plan and $129 on Zapier's Professional plan, all billed yearly. But Make counts every step including the trigger, while Zapier and Pabbly only count actions. Here's what one real automation costs on each.

· 7 min read

Comparison · Business banking

Corporate cards for non-US founders: which ones a foreign-owned company can get

For a foreign-owned company with no funding, Mercury's IO card is the realistic first credit card: no personal guarantee, no separate application, and a cash-based limit that starts small. Ramp needs $25,000 and mostly US operations. Brex needs a verifiable physical US address. Traditional cards want an SSN or ITIN and US credit history.

· 7 min read

Post · Cross-border incorporation

The non-US founder's first 90 days with a US company

Forming the company takes days. Everything that has to follow it, from the EIN by fax to a bank account, Stripe, a card and the first year's filing calendar, takes most of three months for a founder abroad. Here's the order I'd follow, with a link to the full guide for each part.

· 7 min read

Guide · Payroll and benefits

How to hire your first employee: every federal and state step, in order

Before your first employee starts, register as an employer with your state, set up payroll, and get workers' compensation. On day one, collect a W-4 and complete the I-9 within three business days, then report the hire within 20 days. Here's every step.

· 7 min read

Comparison · Business banking

Mercury vs Relay vs Bluevine: the best online business bank for your business

Mercury suits startups and founders abroad, but takes no cash. Relay gives you 20 free checking accounts and free cash deposits at Allpoint+ ATMs. Bluevine pays interest on its free plan if you meet a spending or deposit target. Here's the full comparison.

· 7 min read

Comparison · Business banking

Brex vs Ramp: which corporate card can your startup actually get?

Ramp is the easier corporate card to qualify for, with a $25,000 minimum balance and a strong free plan. Brex suits funded startups with $50,000 or more and wants to grow with them. Neither suits a sole proprietor or a brand-new company with little cash.

· 7 min read

Comparison · Cross-border incorporation

doola vs Firstbase vs Stripe Atlas: which is best for founders outside the US?

For a Delaware C corporation you'll raise on, Stripe Atlas is hard to beat at $500. For an LLC, doola's Starter plan is the cheapest all-in bundle at $297 a year, and its Tax and Compliance plan covers the Form 5472 filing. Firstbase forms cheaply but charges more for its agent.

· 7 min read

Comparison · Payroll and benefits

Gusto vs ADP vs Rippling: the best payroll for a small business

For most small businesses, Gusto is the simplest payroll to buy and run: $49 a month plus $6 per person for one state, $80 plus $12 for several. ADP and Rippling price by quote. ADP suits businesses that want a large, established provider, Rippling teams that want payroll, HR and IT in one system.

· 7 min read

Comparison · Company formation

ZenBusiness vs Northwest vs LegalZoom (and Bizee): the real cost of each

The best LLC formation service depends on what you need after the filing. Northwest has the lowest ongoing cost and the best privacy, Bizee the cheapest first year with an EIN, ZenBusiness the most bundled compliance, LegalZoom the attorney access.

· 7 min read

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